Remove Click Rate Remove PPC Remove Response Rate Remove Traffic
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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

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Three Stats to Track for Sales Funnel Analysis

KEO Marketing

Traffic Sourcing & Engagement Statistics from Content. Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Landing Pages Response Rates. Metrics should be set up so that the desired response is measured and the quantity of desired results (i.e.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . When users click the overlay they can be sent to website or landing page. The better the offer; the better the response rate.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. You must account for all avenues of traffic.

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

Even those experienced in pay-per-click (PPC) advertising have to be careful to get all of the settings just right. On the next screen, click the blue Next button to confirm your choice. Click the pencil icon near the top-left of the screen next to “Untitled Campaign” to give your campaign a unique name.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

A recent article from eMarketer.com titled: Is the Click Still King? displayed various studies that show that clicks are the preferred method to measure marketing performance. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees.

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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Unbounce

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. In a perfect world, your PPC campaigns look like this: Multiple stages of your funnel.