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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Click to play vs. Autoplay metrics. Card clicks. Email link clicks.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time.

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How Video Helped Me Quickly Qualify 19,000 Leads—and Make a Big Impact

Vidyard

It’s an industry that is still dwelling in the dark ages when it comes to technology. We had about a 15% success rate if we picked up the phone to call the prospect and give them personal attention. If we do that, we find there’s about a 500% improvement in the open and click rates.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Woorank will tell you all these things about your social profiles: Engagement rates Profile descriptions Profile cover photos URLs and contact info.

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

FreelanceBusiness | #ContentMarketing Click To Tweet. We’ve all heard some variation of “look to the future, don’t dwell on the past.” So if you want to connect with the best startups, forge a relationship with incubators and investors who support them — and charge vendor rates. What's your bigger, bolder pitch strategy?

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