Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SmartBug Media

APRIL 12, 2021

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? Click here to download it for free right now!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. This perceived authority can positively influence your website’s click-through rates (CTRs) from search results.

Social Media 87

Social Media SEO Media Lead Scoring 87

Single Grain

AUGUST 7, 2019

Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. Click here to download it for free right now! Click here to download it for free right now! Auto posting to Linkedin, Twitter and Facebook. Compresses images.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Valasys

JANUARY 2, 2020

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on. Read more: Pay-Per-Click & Why You Need It Today.

Paid Content 64

Paid Content PPC Trends Marketing AI 64