Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

Click Rate 121

Click Rate Privacy Protection Paid Search Agency Open Rate 121

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 116

Design SEM Class Mobile Marketing 116

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Click here to download!

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Check out The 2023 State of Email Design Report to learn how best email marketers are creating email.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Litmus

APRIL 22, 2022

We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design. Without a responsive email design, your emails are more likely to create unnecessary frustration and more people are headed to unsubscribe. .

Template 102

Template Privacy Protection Mobile Marketing Click Rate 102

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark reports to give them the stats and figures they need to show the powers that be that they conform and they’re keeping up with their peers.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Let’s find out. Be specific instead of vague. Use urgency—sparingly. LEARN HOW ?.

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Source: Email Love.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

Email marketers use tools that rely on data—like segmentation and dynamic content—and with the growing demand for personalization , it’s important to be up to speed on the latest data privacy regulations in order to foster (and uphold) brand trust. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92