B2B Digital Marketer
MAY 20, 2021
When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. Digital activity ROI assessment: [link].
Metadata
DECEMBER 1, 2023
Sure, our platform supports display, but what’s the return on investment (ROI) we’ve seen? Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Often accidental or dancing with the fraud squad.
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Martech
JUNE 29, 2022
It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Even so, performance marketing remains vulnerable to fraud from bots and other malicious actors. Attribution tools also help marketers understand which activities are driving the most ROI.
Navigate the Channel
MARCH 15, 2018
Finding the superstars within a social media niche is the new Hollywood celebrity pitch – if you can connect with a social media influencer, you can build an organic campaign that will drastically improve your mobile marketing ROI. There is another advantage – you avoid the click fraud that plagues wide net mobile marketing campaigns.
seo.co
JANUARY 26, 2022
Click Fraud. While it may take longer to rank organically, the long term ROI of SEO crushes paid search avenues. In order to build or maintain effectiveness in a PPC strategy, you are required to spend more money, while your conversion rates and customer values remain constant. Enough said: Competition.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Was it the creative? Where it ran? When it ran?
Content Standard
MAY 23, 2018
There are platforms to help you find the right influencers, for example, while other solutions are designed to measure results and determine ROI. To some degree, concrete marketing ROI can be elusive depending on the metrics and marketing goals you’re tracking. Image attribution: Hans Vivek. But that might be changing.
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