Ad brokers, Click Fraud and ROI - B2B Marketing Zone

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Ad brokers

Click Fraud

ROI

Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Was it the creative? Where it ran? When it ran?

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

What every marketer needs to know about programmatic advertising

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