Webbiquity

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. Unlike other channels, social media is informal, interactive and personal. So while some essential components of marketing still apply, social media requires a unique approach.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

DECEMBER 21, 2010

Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. promote events, meet up at trade shows). For example, DirecTV is good at this; JustHost is not.) Facilitate offline connections (e.g., Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

MAY 4, 2010

Publicize the blog through offline channels. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Use Twitter. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Yet physical events continued to gobble up an average of 20% of program spending.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

DECEMBER 23, 2010

When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. It isn’t another channel, it’s a new way of engaging your audience. Don’t force them into a different channel. Traditionally, all marketing channels have become less effective over time.

Social Media 100

Social Media Media Telemarketing Banner Ads 100