Marketing Interactions

MAY 23, 2018

In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts. Your prospects and customers won’t think, “Oh, that was Joe in Department X.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Marketing Interactions

NOVEMBER 2, 2021

Most marketers still struggle to understand what’s relevant to their buyers and customers. In the customer interviews you conduct to build personas. Start a Slack channel for questions that everyone can contribute to – yes, everyone. From marketing to product to sales to customer success to UX designers, and more.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

SEPTEMBER 21, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. It could be customer opinion or testimonials. What this does is serve as a filter for those who will never become your customers. The noise is deafening. Their findings gave me pause. Like is so meh.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

APRIL 11, 2019

Channels have been added nearly every year and as consumers (and business buyers) became internet savvy, they wrested control away from the brands who used to decide what information they should have. And customer experience is the new competitive battlefield. It didn’t take much to attract a crowd. The Evolution of Content.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

JUNE 23, 2017

Enable collaboration among marketing, product, sales, and customer service for a consistent experience. Internal interviews are valuable as a baseline for how your organization perceives and understands your buyers and customers. Questions to Ask Product Marketers: What have you heard lately from our customer advisory board?

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 23, 2018

Content has become almost as much of a product as the actual products and solutions your company provides to your customers. When properly implemented, it unifies the customer experience across all departments and channels and allows marketers to focus on authentic, resonant messaging that drives revenue and growth.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

MAY 21, 2018

B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. Consistency in tone, voice, and style is critical for meeting your customers’ expectations. Content serves as the champion of your company.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

A Day in the Life” establishes a shared view of the customer across the organization. This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. Content and Channel Preferences. Hopefully, you’ll do both. Originally posted on Marketeer, by Kapost.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

DECEMBER 26, 2016

The social media team employs snips of the paper to drive engagement via additional channels, where the customer support team uses it to help a new customer resolve an issue that arises during implementation. Removing autonomy amongst the teams helps to bring everyone together in support of that common objective—if done well.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MARCH 8, 2017

The intent of content marketing is to get the right content to the right persona at the right time in the right channel. This means consistently, continuously and across the entire buying process and customer lifecycle. I can hear you. Yep, I know. But there’s always a caveat.

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48

Marketing Interactions

JUNE 13, 2021

They don’t buy linearly, and they expect consistency across all interactions with you on whatever channel they’re using. At the Gartner CSO conference, Brent Adamson said, “The single biggest driver of purchase likelihood in a B2B sale is the degree to which customers feel confident about their own decisions.”

B2B Marketing 174

B2B Marketing B2B Gartner Purchase Intent 174

Marketing Interactions

MAY 23, 2018

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Reply STOP to end).

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 21, 2018

They tend to be static, which can result in increasing the gap between your business and your customers. To move beyond the transaction, you must consider what you want your prospects and customers to do. Take the opportunity to learn more about your customers and segment them according to interests. Identify yourself.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Sales is not your customer. Your customers are your customers!

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118