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B2B Marketing Traction

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PPC Joins SEO as a Tactic that Should Go

B2B Marketing Traction

But, given the choice, I’d recommend other tactics such as content marketing (posting great content and sharing on various channels to attract qualified prospects) email marketing and blogging before Pay Per Click. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100
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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

A one page plan brings all the channels together, allowing you to coordinate and manage everything that needs to get done from one place. With multiple social media platforms on which you can market, and each one requiring different formats and messaging, there is even more for marketers to do today.

Planning 100
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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

B2B marketing strategies at this stage include leveraging customer loyalty, identifying or creating new, untapped niche markets or distribution channels and innovating product variations to fit new uses. These strategies could lead to another product lifecycle. Decline Stage of Marketing Product Lifecycle.

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Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

Create some strategic messages with value-add links for the social media channels you are on. Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received. If you don’t have a content strategy, New Incite can help.

Planning 100
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Increase Wallet Share by Engaging Your Customers

B2B Marketing Traction

Interact with them on social media as well as through traditional marketing channels. Give valuable information for free to your customers. Increase your customer touchpoints (making each touchpoint a positive experience).

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Video – you can link your YouTube Channel with YouTube for Pages on Facebook , so that whenever you upload a video it appears on your Facebook wall . You do have a YouTube channel, don’t you? You do frequently add content to your site, don’t you? Photos – upload company photos.

Facebook 100
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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. (If someone does a deep dive into your detailed content, it might be a sign that they are more qualified than in the early stages of their search.). Give it up and start Tweeting.

Planning 100