markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Scoop.it

MARCH 11, 2021

Case studies. This can include industry trends, events, original research, webinars, and interviews that you know your target audience cares about. Internal wiki discussions, product mockups, a timeline of upcoming launches and large projects. Infographics. Whitepapers. User-generated content. Native social media content.

Curation 67

Curation Advertising Agencies Press Content 67

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Are you planning a live stream, like a webinar or YouTube Live? You can do the same thing for your content offerings, like webinars. Embed live videos.

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. They deserve to be last.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

AUGUST 5, 2016

Host a webinar or hangout on air, do a Reddit AMA, or try out a live social chat. This means nurturing emails, free trials, demos, and more in-depth, product-focused webinars and activities. Post these to your internal wiki or as a public blog post. 15) Make it an event. Invite influencers to check out your product.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Webinar (84). This is a well-crafted policy. com , forums. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. 10 B2B Social Media Case Studies and Examples , September 17, 2010. Stats (23).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

ClearVoice

AUGUST 15, 2023

Showcasing Case Studies and Real-world Implementations Sharing real-world implementations of your open-source project helps your audience see your software’s value and benefits. Case studies highlight how your software solved real problems, including how people can leverage it for various use cases.

Work Management 52

Work Management Marketing Management Software Promotion 52

Hubspot

DECEMBER 16, 2013

Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). Case Studies. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. If your marketing organization doesn''t prioritize content creation, then it''s difficult to attribute resources and budget to it.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

All those newsletters and webinars and nurture streams and other programs all required content, and a LOT of it! For example, instead of creating specific slide decks to support sales enablement efforts, why not create a comprehensive resource page on an internal wiki that houses messaging, examples, stats, and more?

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Sponsorships are on the rise for content marketers to fund events, podcasts, webinars, and more to reach new audiences.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Sponsorships are on the rise for content marketers to fund events, podcasts, webinars, and more to reach new audiences.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

NOVEMBER 25, 2014

Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Doing webinars and recording your own instructional videos is perfect and asynchronous. You can do them any time you want.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80