Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pawan Deshpande – CEO, HiveFire, Makers of Curata Content curation is the cure for a broken content marketing strategy. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. What can you send via email? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Scoop.it

MARCH 11, 2021

Case studies. Original research. Here are some examples of using content hubs to hit goals that include your external audiences , such as your leads, customers, partners, and press coverage: Education and thought leadership on topics that match your audience’s interests. Content hubs for internal audiences.

Curation 67

Curation Advertising Agencies Press Content 67

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Growth Hacking Strategies. What is growth hacking? Repurpose blog content.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

ClearVoice

NOVEMBER 27, 2019

Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Content types are not strategies on their own, but they can support strategies in specialized or combined ways.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

AUGUST 5, 2016

What are the leading strategies and tactics in this space? You may not need to reinvent an existing buyer persona, but you should outline who amongst your target audience is a great fit for this new product. 11) Assemble your go-to-market strategy. Host a webinar or hangout on air, do a Reddit AMA, or try out a live social chat.

Planning 28

Planning Product Tips Buyer Personas 28

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Well, like all things in communications, you need to nail your strategy first. 10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Content Strategy and the Dying Art of Execution - Junta 42 , November 4, 2010 Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere.not a pretty site). com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ClearVoice

AUGUST 15, 2023

These help shape and inform your promotion strategies to better resonate with your target audience, making them more relatable and relevant to real-world use cases. Case studies highlight how your software solved real problems, including how people can leverage it for various use cases.

Work Management 52

Work Management Marketing Management Software Promotion 52

Hubspot

DECEMBER 16, 2013

Whether you''re new to content marketing or looking to scale an existing strategy, let''s uncover how you can overcome these top challenges. Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). Both of these strategies can help provide a boost to your content creation.". Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

All those newsletters and webinars and nurture streams and other programs all required content, and a LOT of it! For example, instead of creating specific slide decks to support sales enablement efforts, why not create a comprehensive resource page on an internal wiki that houses messaging, examples, stats, and more?

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Convince & Convert

DECEMBER 30, 2015

Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking. Case Studies. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking. Case Studies. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

NOVEMBER 25, 2014

Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Doing webinars and recording your own instructional videos is perfect and asynchronous. You can do them any time you want.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80