markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Scoop.it

MARCH 11, 2021

Case studies. The best use cases for a content hub. This can include industry trends, events, original research, webinars, and interviews that you know your target audience cares about. Internal wiki discussions, product mockups, a timeline of upcoming launches and large projects. Infographics. Whitepapers.

Curation 67

Curation Advertising Agencies Press Content 67

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Are you planning a live stream, like a webinar or YouTube Live? You can do the same thing for your content offerings, like webinars. Embed live videos.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. They deserve to be last.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

AUGUST 5, 2016

Host a webinar or hangout on air, do a Reddit AMA, or try out a live social chat. This means nurturing emails, free trials, demos, and more in-depth, product-focused webinars and activities. Post these to your internal wiki or as a public blog post. 15) Make it an event. Invite influencers to check out your product.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. In the case of restaurants, they all care that diners tweet their.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. 3D Icon Set. 51% win rates 55.6%. Future of news: Insider Dave Morgan touts new media.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

ClearVoice

AUGUST 15, 2023

These help shape and inform your promotion strategies to better resonate with your target audience, making them more relatable and relevant to real-world use cases. Showcasing Case Studies and Real-world Implementations Sharing real-world implementations of your open-source project helps your audience see your software’s value and benefits.

Work Management 52

Work Management Marketing Management Software Promotion 52

Hubspot

DECEMBER 16, 2013

A 2013 study by Econsultancy found that companies with political silos are two to three times more likely to describe themselves as failing in the area of marketing integration and alignment. Many studies have shown that small groups work more cohesively than larger groups. Case Studies. 1) Remove political barriers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

All those newsletters and webinars and nurture streams and other programs all required content, and a LOT of it! For example, instead of creating specific slide decks to support sales enablement efforts, why not create a comprehensive resource page on an internal wiki that houses messaging, examples, stats, and more?

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. You don’t have to tell your story all by yourself. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. You don’t have to tell your story all by yourself. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

NOVEMBER 25, 2014

In that case, create a page. Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Doing webinars and recording your own instructional videos is perfect and asynchronous.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80