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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

Too many content marketers put precious time and resources into creating the works they assume sales reps are going to use. That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. If you could do a Skype call with any living person, who would it be? . “We want to make sure that people, as they find out about us, they have everything at their fingertips to be successful from day one.” MarketingProfs.

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B2B Webinar Best Practices for Marketers to Win ‘Em Over

Rev

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. There’s multiple training resources you can find on YouTube – to make yours stand out, offer it on LinkedIn. In a world where we can Skype or Zoom Call our clients, video makes things intimate and personal.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

A video case study of how your product is used. You can do one case study or a series to show how your product or service is used and how customers benefit. You can even record the customer’s question over Skype or at their company and add it to your video. Or, show how you package your product.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. See you next week!

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