markempa

JANUARY 12, 2015

It’s not about more leads; it’s about doing better with the ones you already have. In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Create a marketing funnel, not just a sales funnel. Create a process for re-engaging “dead” leads. Here’s how.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

SalesIntel

SEPTEMBER 14, 2023

A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals. This article serves as a guide with a checklist to find the right B2B lead database and data provider for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

LEADership

NOVEMBER 1, 2013

86% of companies hire someone to manage their content marketing. Social media – 87%. Case studies – 73%. Also, B2B marketers tend to use 6 social media platforms. Content marketing is segmented by these methods, according to 95% of marketers in the Institute study: Trends relating to their trade – 65%.

Trends 40

Trends Planning Content Marketing Case Studies 40

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. Brainstorm all possible topics for the newsletter (keeping in mind the audience and goal, as above) and then whittle that list down into 4 or 5 categories.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. So what else can you do to improve the traction of your website to generate more leads? So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 4, 2010

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Only B2B

FEBRUARY 1, 2023

Each of these lead magnets may be put together into a series of actions that guide your customer to your product. They must have given you their contact information in order for you to get in touch with them as part of your inbound lead management activities for them to qualify as a lead.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Salesforce Marketing Cloud

JANUARY 5, 2024

Often confused with inbound marketing, inbound sales come from customers who reach out — usually because of content marketing, SEO, social media, events, or referrals. Not every inbound sales lead comes from a marketing activity, though. Social media, including videos and posts across platforms.

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Distribute leads rapidly. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

markempa

AUGUST 4, 2016

For more tips read 6 Ideas to Create More Relevant Lead Nurturing Emails. Educate and help with your lead nurturing. . Most case studies and whitepapers have a sales edge to them. That won’t work for lead nurturing. Meanwhile, linking to third-party media articles costs you nothing.

Lead Nurturing 120

Lead Nurturing B2B Thought Leadership B2B Sales Sales Qualified Leads 120

Albacross

JUNE 26, 2018

If your prospect is weighing the pros and cons of different products or tools, then your sales rep should talk about why your product is superior to that of your competitors. Case studies and product demonstrations are particularly helpful here). Now, how do you get your reps to respond to their B2B sales leads more quickly?

B2B Sales 63

B2B Sales Top of Funnel Work Management Marketing Management 63

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Actually, last week did a webinar, and I was teaching a case study of a company that found 40% of their new business, their new revenue was coming from leads that were over a year old.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Anything Goes Marketing

MAY 17, 2009

. # sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. . Case studies across the demand waterfall.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

EveryoneSocial

AUGUST 2, 2017

This tool uses artificial intelligence to provide sales teams with actionable insights on their target customers. You’ll get notified when prospects and customers are mentioned in the news, posted on social media, and more. Get your free case study. This means less time prospecting and more time selling. Clearslide.

B2B Sales 84

B2B Sales Top of Funnel Tools Work Management 84

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Five Lead Management Tools and Resources. These tools will help you get started improving your own lead management capabilities. Ten Tips for Best Practice Lead Management (eBook).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Just think of webinars, case studies, etc.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

PureB2B

OCTOBER 8, 2020

Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape. Social media is effective for B2B lead generation as 72% of Internet users use it. Social media channels were the 3rd leading source of web visits for businesses.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

PureB2B

OCTOBER 8, 2020

Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape. Social media is effective for B2B lead generation as 72% of Internet users use it. Social media channels were the 3rd leading source of web visits for businesses.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40