Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. A Revel Systems Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. At Leadspace, we truly believe (and our case studies validate) that accurate data paves the way for successful demand generation campaigns and engagement.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. In the middle of the funnel, marketing aims to help the sales team prioritize their time by providing clear and accurate information on each lead. Reduce Hand-off Friction with Content and Context.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Webbiquity

FEBRUARY 5, 2021

Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. This helps them to make quick, informed purchase decisions, and you to improve conversions. Case studies have proven that referred customers generate higher LTV and profit margins.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

SmartBug Media

APRIL 4, 2022

Read the full case study. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study on its website. Demandbase. TechTarget Priority Engine.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Only B2B

FEBRUARY 28, 2024

Understanding how to leverage intent data for sales is essential in tailoring your approach to meet the specific needs and interests uncovered through this valuable information. Seamless integration: Integrates with popular marketing automation platforms like Salesforce and Marketo.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks. Wait 8 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Biggest Obstacles to Marketing Automation Success.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Allocadia

APRIL 30, 2019

When Commvault initially integrated Allocadia and Workfront into their tech stack, they found that information and dates were no longer getting lost in email chains and their marketing activities were aligned to corporate goals. The result: a closed loop integration system between Allocadia, Marketo, Salesforce, and Workfront.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Planning 64

Content Standard

SEPTEMBER 29, 2014

Marketo Munchkin Codes for Blogging. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. We use Marketo at Skyword, and one of my favorite features is the platform’s ability to track unknown and known lead behavior on blog content.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Adobe Experience Cloud Blog

JANUARY 22, 2020

Do they prefer different types of information (promotional versus educational) in different formats? You can have 15-second videos that show your value proposition for social media or 30-minute case studies that put a face to the changes you claim your product made. Instead, start with your audience. How do they consume media?

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

SmartBug Media

SEPTEMBER 18, 2020

Do they have any case studies available? But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. Make sure you’re working with an agency that has insightful reporting capabilities and uses that data to inform future decisions and campaigns.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? Because consumers today are so overloaded with information, strategic audience marketing is more crucial than ever. By providing something truly useful, you make a prospect more likely to part with the coveted contact information that helps you qualify them as a lead. Distribution.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. Though, this year, that isn’t the case at all. This isn’t your mother’s Marketo Summit. A dashboard is not to inform or educate, but instead to drive action.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. However, the top reason why U.S. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Marketo has done it well -You are right. Videos and podcasts are quick, easy to retain and interesting way of sharing information. According to eMarketer 62.6

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

PathFactory

JUNE 29, 2020

Because all of this data then passes over to marketing automation platforms, we could set up automated campaigns using this information. In this case I wanted to see which automated re-engagement scenario was driving the most traffic. How to make it happen in PathFactory + Marketo. Has Read Part 1” and “02. Has Read Part 2”.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Only B2B

JANUARY 18, 2018

Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Marketo has done it well – You are right. Videos and podcasts are quick, easy to retain and interesting way of sharing information. According to eMarketer 62.6 Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Envy

JANUARY 28, 2018

Reading time: 7 very informative minutes. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Marketo has done it well -You are right. Videos and podcasts are quick, easy to retain and interesting way of sharing information. According to eMarketer 62.6

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Adobe Experience Cloud Blog

OCTOBER 12, 2018

Be sure to check their case studies and reviews, as well as their own site, to see if they provide WordPress support. And don’t be afraid to ask them if you’re unsure – ask for examples of their expertise, or to send you some information on how they support WordPress hosting. Remember, cheap is expensive in the long run!

Paid Search Agency 134

Paid Search Agency Lead Scoring Lead Ranking SERP 134

DiscoverOrg

APRIL 5, 2016

You should know what a CIO at a Pharmaceutical company cares about and which case studies to mention to him/her vs. the CIO of a Retail Company or a VP of Application Development at a Manufacturing company – they all have different priorities and needs and you need to be talking about all of those specifically. HS: Of course.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

Golden Spiral

DECEMBER 11, 2020

Case Studies. That means detailed case studies that support a desirable outcome with real data. At Golden Spiral, we always lead the with the case study result. ActiveCampaign is much smaller than Hubspot and Marketo, but it’s able to compete for visibility on G2 Crowd because of its strong reviews.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

KoMarketing Associates

FEBRUARY 9, 2016

Informative. Marketo: What is Marketo? Sometimes we like a few laughs with our information. Case Study. Case studies can be similar to customer testimonials (below). Start planning how to create video for your company now. We’ll help you get started. Entertaining. Moz: Around the Office.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Why use them?

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Adobe Experience Cloud Blog

MARCH 12, 2018

Having the capability to take an in-depth look at the results of any campaign allows me to make informed decisions on whether we need to make slight adjustments. If yes, that can help inform your social strategy moving forward. Share content that is fun and informative. At Marketo, we utilize two allocation methods.

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

However, they won’t give you the information about goals, challenges, pain points, and interests of your prospects. If you can only inquire about a couple pieces of information at once, you focus on asking more precise questions. Remember to add microsurveys to your email campaigns to get even more valuable information.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

ClickZ

JUNE 15, 2020

The platform uses AI to automatically score accounts based on engagements, intent data, and other information. Marketo, Adobe’s marketing automation platform, is another example of how predictive analytics can help marketers save time and reduce errors.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

MARCH 14, 2017

One easy formula to get started is to treat your live stream like a case study: share a situation that emphasizes a pain point you or your customers have experienced, expand on the business challenge caused by this scenario, and then round it off with what was learned along the way. Conversions or Goal Success.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

The Lead Agency

JUNE 7, 2023

It involves providing relevant and valuable information to prospects, addressing their concerns, and building trust and credibility over time. Understanding Your Ideal Customer and their Pain Points According to Marketo 63% of leads that aren’t ready to buy, eventually convert given the relationship is nurtured.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. You can get this vital information by reverse-engineering organic search results. Insights can be used to engage visitors across email, web, social, and mobile channels for a full omni-channel approach.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

ClearVoice

NOVEMBER 2, 2018

Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107