SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. When you collaborate with digital marketing experts , you have a better chance of seeing a huge ROI. They measure ROI. A top digital marketing agency will help you track ROI from keyword to close sale.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Madison Logic

SEPTEMBER 21, 2023

In article four of our “Using Digital Channels with Precision” blog series, we dive into how to maximize display advertising in a unified, multi-channel ABM strategy, and the best practices to ensure your efforts drive the highest return on investment (ROI). Think of a sponsored post that appears in a newsfeed or on a platform.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. Why is Database Marketing Important for ROI? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Getting your product and messaging in front of browsing eyes may not have an easily direct ROI, but it certainly keeps you top of mind when it comes time to shop or purchase. Next, let’s look at paid media on the social side of things.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. Business purchasers use Linkedin as their social media platform of choice.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. Business purchasers use Linkedin as their social media platform of choice.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. Considerations include ROI and strategic importance. Help your prospects see the value of your product/service by providing interactive demos and tools to calculate the potential ROI. Rational motivations of the individual.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Recent studies show that account-based marketing approaches generate a higher ROI.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. The compass idea illustrates this clearly.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. Content Marketing ROI Statistics Is content marketing still worth it? 76% of B2B marketers blog, and 73% publish case studies. (

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. Read our case study here.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. — Forrester (@forrester) November 29, 2020. Here’s a LinkedIn Lead Gen Form example. Crushing your lead gen goals.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Content ROI Statistics. . #14. Blogging Statistics. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Heinz Marketing

DECEMBER 31, 2018

How do you convey all these product features to deliver ROI? At some point case studies are interesting, a nice logo on your website is cool, but there is more. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Forrester ). LinkedIn ). (Overthink Group). Marketingsherpa ). Screwpile Communications).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

DECEMBER 10, 2021

Improve ROI through better real-time segmentation by: Leveraging 6sense Predictive to move customers through journeys faster. Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. A Powerful Case Study. Recent intent topics. Timeline of all engagements.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SpotMe Blog

JUNE 28, 2023

Engage with attendees by posting on LinkedIn and starting a conversation. Share actionable insights, data, case studies, tips, or strategies. Reviewing these KPIs will give you a 360-degree view of your webinar success and help refine your webinar marketing strategy to achieve maximum ROI from future webinars.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

KEO Marketing

JUNE 26, 2017

According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. Typically, the ROI will include more customers and stronger customer relationships, increased sales, and improved brand awareness. The Growing Influence of Digital Marketing.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. 13 Conversion Rate Optimization Case Studies. 4) Return on Investment (ROI). Yes, we know that we’ve already stressed the importance of some lead generation metrics here, but ROI is different. What is ROI?

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. That means crafting powerful case studies and leveraging quantitative data bout product benefits. If you want them to give the final sign off, you’ll need case studies that revolve around ROI.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Share this on LinkedIn.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Engagio

OCTOBER 1, 2019

Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers to generate a case study or a reference. – Forrester Consulting. Reduction in spending on ineffective programs based on ROI analytics. The nature of B2B deals are long and complex.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85