Hubspot

JANUARY 6, 2011

According to eMarketer, the average open rate for a marketing email is 19.1%. One of the best ways to learn how to do this effectively is to read up on case studies. One is a panel how to develop content for specific buying stages and another is a case study on turning innovation into new revenues.

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Hubspot

AUGUST 18, 2013

This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. For Emails, Name Recognition Drives Opens (via eMarketer ). Read more about this data over at eMarketer.

Promotion 28

Promotion Emarketing Mobile Advertising Case Studies 28

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. The good news is that Inbound Marketing completely turns the tables on the old methods of marketing. Free Webinar: Online Marketing Case Studies. The Good News.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

MARCH 15, 2012

Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. Incorporate your request whenever you interview a happy customer for a case study or when your customer service team comes across a particularly exuberant one. Create Case Studies.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

FEBRUARY 7, 2012

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. 65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer).

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. hours per day on their mobile devices.” ( Emarketer ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. It is easier to grasp the difference by comparing it to conventional inbound marketing.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. It is easier to grasp the difference by comparing it to conventional inbound marketing.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). This is where your case studies, demos and other bottom of the funnel format come into their own.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Hubspot

MARCH 2, 2017

You can cite WordStream’s SEO data from studies like these: Bing’s Expanded Text Ads Even Outperform Google’s [Data]. 10) eMarketer. Market research company eMarketer publishes research data about all things digital media -- from social media, content marketing, SEO, and mobile device use. 11) comScore.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Online blog needs various marketing methods to get converted into big business. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Facebook Insights. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Valasys

SEPTEMBER 27, 2018

Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica). the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). 70% of B2B marketers plan to create more content

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

JUNE 17, 2014

Proving content marketing should be part of their day job or perhaps their entire job? But today, it seems like content marketers are finally being taken seriously. 71% of marketers are getting an increased content marketing budget. Inbound Marketing content creation'

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Spending 28

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. billion worldwide social media users in 2012.

Social Media 28

Social Media Media Work Management Marketing Management 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. B2B Marketers Unsure of Twitter Effectiveness - NuSpark , June 19, 2010. 5 Ways Klout Should Impact Your Day - Marketing Edge , September 4, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. You can spearhead your company's Twitter marketing alone, or you can amplify the results by getting your entire company involved.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. Tweet This!

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Tomorrow People

OCTOBER 16, 2012

"In today''s information age of Marketing and Web 2.0, a company''s website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Don''t Push! It''s what''s underneath that counts.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

"In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Don't Push! It's what's underneath that counts.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120