strategy vertical 
SmartBug Media
APRIL 4, 2022
Your sales team can most definitely use intent data in their day-to-day, but it’s also important to consider intent data in your marketing strategy. The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. You can read the full use case here.
DemandBase
SEPTEMBER 30, 2019
This book for marketers (sales too) is chock full of mini-case studies and a practical step-by-step primer! How would you build an ABM strategy, create a target account list, get organizational buy-in, initiate a pilot program, measure outcomes, evaluate technology? Instead, ABM is a business strategy. Want a sneak peek?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ABM Agency
FEBRUARY 19, 2023
Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.
The ABM Agency
FEBRUARY 19, 2023
Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.
ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.
Vidyard
OCTOBER 9, 2014
And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Account Based Marketing Might Just Save the Day Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. So…Does it Work?
Heinz Marketing
AUGUST 30, 2021
It’s a business case where a seller learns these skills, and then they have to apply it in market where they select, plan, engage and create a real-life opportunity, and then defend it in a video case study, and then document their journey. That’s not a strategy.
Expert insights. Personalized for you.
98 
Let's personalize your content