Lake One
OCTOBER 11, 2023
Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations.
DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
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ViewPoint
JANUARY 26, 2012
On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Business marketers spend an average of 18.6%
ClickZ
JUNE 17, 2020
30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. 1: Acquisio Turing: PPC bid and budget management platform. Category: Digital ad management. Industry case study: U.S. Now, for the list. #1:
Full Circle Insights
FEBRUARY 28, 2021
In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Hired Case Study.
Engagio
OCTOBER 13, 2020
Marketing can support adoption by contributing what we do best — creating content, automating processes, nurturing contacts, etc. Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers generate a case study or a reference. Will you adapt? Are You Ready?
The ABM Agency
APRIL 30, 2023
Shortened Sales Cycles The focused nature of account-based marketing allows sales teams to engage with decision-makers at targeted accounts earlier in the buying process than traditional methods. By aligning marketing and sales efforts, your organization can accelerate the sales cycle and close deals more quickly.
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