Remove CAN-SPAM Remove Google Remove PageRank Remove Trust Marketing
article thumbnail

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity.

article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections. What About Advertorials?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position.

SEO 76
article thumbnail

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself.

article thumbnail

What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

article thumbnail

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Ultimately, this is why we can’t have nice things in the SEO space.". Ultimately, this is why we can’t have nice things in the SEO space.". So, in this case, avoid anchor texting and link spamming your guest post.

article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Google doesn’t think so either. Link velocity is one of the hundreds of factors included in Google’s ranking algorithm. As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. But, what is it? How is it calculated? Why does it matter?