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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Desired delivery.

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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Why Should You Conduct an Email Audit?

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New Rules for Bulk Email: What You Need To Know If You Use a Bulk Email Sender Tool in 2024

SalesIntel

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam.

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Mastering CEO Outreach: 3 Strategies for Scaling Your Approach

DealSignal

Leveraging AI technology can streamline processes, analyze data for personalized communication, and identify optimal engagement strategies. #1 AI can optimize outreach strategies by continuously learning and adapting based on feedback and results.

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HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more

Martech

These updates continue HubSpot’s commitment to optimizing user experiences and driving operational efficiencies across sales, service and marketing platforms. Here are HubSpot’s May 2024 updates that marketers and their leaders need to know: New navigation experience for better efficiency. Manage approvals efficiently on mobile.

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Why we care about email marketing: A marketer’s guide

Martech

How the Email Marketing Periodic Table can optimize email. Then, in 1978, DEC marketing manager Gary Thuerk sent what amounted to the world’s first spam email, an unsolicited email that brought in an initial $13 million of sales for Digital’s VAX computer systems. 6 best practices every email marketer must follow.

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9 Things That Can Hurt Your Email Deliverability

Delivra

We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. The 9 things that can hurt your email deliverability (and how to avoid them). Improperly gathering subscribers. Using link shorteners or third-party links.