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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Spamming links.

Domain 98
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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

But they can also be your worst enemy. A bad backlink can have the opposite effect, damaging your reputation and decreasing your rankings in search results. Fortunately, Google has a tool that can help you – the Disavow Links tool. A backlink is simply a link on an external domain that points to your site. Back to basics.

Google 64
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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. Keyword Stuffing.

SEO 77
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. Diversity of domains, rate of link growth, and editorial nature of links ALL matter. Why are links important to SEO?

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Check out the variety of anchor text to Moz’s page on Domain Authority , illustrated here using Link Explorer. Anchor text.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Good link building also encourages the creation of useful content and good marketing practices. When done right, link building can also be a joy (and profitable!). Back then, the SEO world was still adjusting to the fallout of Google's Penguin Algorithm , which punished sites engaging in manipulative link building practices.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Links are easy to get. However, there are good and bad ways to build links.