Salesforce Marketing Cloud
DECEMBER 8, 2023
If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.
The Point
AUGUST 17, 2010
Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Customer Marketing. Lead Nurturing. Target Account Programs. Top Management.
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The Point
FEBRUARY 10, 2010
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.
ANNUITAS
APRIL 8, 2013
ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy. Q: Biggest demand generation challenge?
Crimson Marketing
DECEMBER 12, 2014
Email campaigns can be put together in a matter of days, if not a few hours, and deployed immediately. Marketers can also send out campaigns on the same day they were developed. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. Look professional.
Binary Demand
MAY 17, 2023
According to the Direct Marketing Association (D.M.A.), email segmentation can result in a 760% increase in revenue. This can help you craft audience-relevant messaging. You can segment your list by products bought, content read, or events attended. In this response, the below pointers explore some of the ideas.
Jackie Walts
APRIL 11, 2018
Even if you’re compliant with email laws, spamming is really in the eye of the beholder. Once you have that answer, you can see what the customer experience is like. Eliminate what you can and calendar the rest. If you have marketing automation, you can use segmentation to help you prioritize more efficiently.
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