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Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. B2B Content Promotion on Twitter. The secret to promoting your content on Twitter is engagement. B2B Content Promotion on LinkedIn.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

If you have a list of contacts and quality content, email marketing can seem as simple as clicking ‘send’ If you want to generate more click-throughs, however, here are some tips that can increase engagement. Another personal touch that can make customers feel important is signing the email with a real signature and name.

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10 B2B Lead Generation Strategies for 2018

PureB2B

LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market.

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How to Get More People to Open Your Emails [Video]

Hubspot

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.