LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. There are two ways to identify visitors: They fill out a form on your website.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

FEBRUARY 10, 2010

Step 2 is to tie campaigns to revenue. You need to link marketing automation to CRM so you can link campaigns to sales opportunities. At first, you can attribute the full revenue to the first campaign, but as you get more sophisticated you may want to set up a multiple attribution model (not for the faint of heart though!).

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Tableau, Marketing Campaign Manager ( PDF ), Seattle WA. Website management and basic HTML. Organic and paid search campaigns. These are some recent jobs: Blackboard, Senior Manager, Marketing Operations and Technology ( PDF ), Washington DC. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

APRIL 15, 2009

Once you are done with your form you can copy-and-paste the form’s HTML code to your own website or you can run it from the FormAssembly server. Add several hidden fields, for example to link the form submission to a Campaign. Advanced Features. Re-create select boxes (e.g. a list of industries). AdWords Landing Pages.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

FEBRUARY 17, 2010

In the beginning, they may not even register on your website, so they are still anonymous. If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. Lead Nurturing. It may take a while before potential clients are ready to buy or even want to talk to a sales person.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 1, 2010

The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. So it’s not just “let’s do some drip emails&# , but a more comprehensive approach to get the most out of your lead nurturing campaigns. The Changing B2B Buyer. Generating Demand.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

In short: any marketing activity that draws people to your website. In short: any marketing activity that happens after people come to your website. In case of SEO, checking the search rank of your website for specific keywords is time-consuming, especially if you also want to check the rank of competitors. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100