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LeadSloth
APRIL 15, 2010
If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? What frequency of emails and duration of campaign do you prefer?
LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Lead Scoring.
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LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. An anonymous prospect record.
LeadSloth
JANUARY 14, 2010
These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Demand Generation Best Practices. Demand Generation Metrics 101. Lead Nurturing and Lead Scoring. Create a Universal Lead Definition in 5 Steps. Lead Scoring.
LeadSloth
MARCH 22, 2009
In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Lead scoring based on attributes (e.g.
LeadSloth
AUGUST 24, 2009
It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Not Enough Leads.
LeadSloth
SEPTEMBER 24, 2009
In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Make Sure You Have Enough Leads. If your problem is lack of raw leads, first address that problem.
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