Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

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Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Post on Google Buzz. Top 3 Content Marketing Challenges: Survey Results.

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Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Post on Google Buzz. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post?

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Writing on the Web

JULY 26, 2010

Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn.

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Ning Business Digg Buzz 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Post on Google Buzz. Make an emotional impact.

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Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Post on Google Buzz.

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Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

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Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Post on Google Buzz. 3 Defining Content Marketing Goals Before You Write.

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Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Post on Google Buzz. Related posts: Emotional Marketing Makes Memories. Related posts: Emotional Marketing Makes Memories.

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Practices Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

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Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. Related posts: Content Marketing to a Caveman’s Brain. Add this to Google Reader. Tweet This!

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Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Post on Google Buzz. Do not miss this book! Blog this on Blogger.

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Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Post on Google Buzz. Content Marketing: Connect the Dots and Drive Results.

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Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing. Share this on del.icio.us.

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Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Post on Google Buzz. Share this on del.icio.us.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing can’t work well without unique and personalized copy. Post on Google Buzz. Related posts: Blog Checklist: 10 Items BEFORE You Publish… 3 Biggest Challenges for Online Content Marketing?

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Content Marketing Digg Tips Content 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. It’s content marketing to create brand loyalty because of audience participation. Post on Google Buzz. To social opportunities?

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Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

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Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Post on Google Buzz. Share this on Facebook.

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Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Content Marketing with Blogs: What Do You Believe?

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Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

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Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

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Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Post on Google Buzz. Content Marketing to a Caveman’s Brain.

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Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good.

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Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Post on Google Buzz. Related posts: Content Marketing with Stories: Better than Facts. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Post on Google Buzz. What’s your true purpose? Expose your beliefs.

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Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. Post on Google Buzz. How to Get Your Blog Buzz Back. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. Subscribe to the comments for this post? Share this on Facebook.

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Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 23, 2010

Post on Google Buzz. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing. Subscribe to the comments for this post? Share this on del.icio.us.

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Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

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Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. Post on Google Buzz.

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Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 12, 2011

Post on Google Buzz. Business Blog Writing and Content Marketing: Come on, light my fire! Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

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SEO Tips Content Marketing Digg 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Tweet This!

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Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Post on Google Buzz. Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

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Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? What can we learn from this for content marketing and blog writing? Post on Google Buzz. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. How to Write Content That Markets Your Company (Or, What would Seth do?).

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Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

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