Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. By: Mei Burgin & Marie Wiese.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. These are all important considerations in developing your mobile marketing strategy and tactics.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

EveryoneSocial

OCTOBER 9, 2018

A growing tactic and strategy for brands is encouraging employees to share on social media. This can be company advisors, research firms (think like Gartner or Hinge for example), industry influencers, writers, etc. This can create some amazing buzz for your brand. Encourage employees to get social.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Directive Agency

FEBRUARY 22, 2019

In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Boost press releases that generate buzz and social sharing around your new product announcement.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

AUGUST 21, 2023

Below is my step-by-step guide to building your own GTM strategy using the tactics I’ve implemented to build multiple companies throughout the years. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Now, let’s get started. Identify the buying center and personas.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

MARCH 20, 2014

Slide Deck: From high profile presenters at events to sales people regularly delivering presentations on a day-to-day basis, having a public, reusable, and sharable slide deck is a proven content marketing tactic. Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Slide Deck : From high profile presenters at events to sales people regularly delivering presentations on a day to day basis, having a public, reusable, and sharable slide deck is a proven content marketing tactic. Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

Slide Deck : From high profile presenters at events to sales people regularly delivering presentations on a day to day basis, having a public, reusable, and sharable slide deck is a proven content marketing tactic. Externally, research firms like Aberdeen , Gartner , and Forester can even generate revenue via whitepapers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39. Recommended reading: Effective Automation and Email tactics to increase webinar attendance. #42. Freshmail covers pretty much everything related to email marketing- tips, tactics, strategies and best practices. Demand Gen Report. Well worth a look!

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Facebook Marketing Tips and Tactics. SEO Tactics. Getting in Step with Sales - Marketing Genius Blog , August 17, 2010 I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. Tactics (67). It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40