Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Directive Agency

FEBRUARY 22, 2019

In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. They’re evaluating the value of your solution or service and may be considering ending their contract. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

AUGUST 21, 2023

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Identify the buying center and personas.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Marketing, sales, customer service, IT, and more. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Facebook Marketing Tips and Tactics. SEO Tactics. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. It’s inspired a movie. Web trend map.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40