Computer Market Research
JUNE 11, 2014
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself.
Hubspot
APRIL 2, 2021
The answer is media buyers. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 13, 2023
All these digital features have now come to out-of-home.” Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics.
Outbrain
FEBRUARY 6, 2022
Many brands release teasers leading up to the Super Bowl that build excitement and anticipation, much like trailers for feature films. Ideally, this creates a buzz around the brand even before the event. Digital experiences take this a step further and expand the impact of the Super Bowl appearance. long sweepstakes with weekly prizes.
Buzz Marketing for Technology
FEBRUARY 15, 2012
Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process. It’s all relative The speed with which social media spreads ideas and.
ScanmarQED
OCTOBER 25, 2023
By analyzing past data on media consumption, advertising campaigns, consumer behavior, and buying trends , MMM models can identify patterns and extract meaningful insights. This historical data forms the basis for optimizing media planning, understanding audience reach, and measuring advertising effectiveness.
Buzz Marketing for Technology
MARCH 30, 2011
In thinking about whether to select a celebrity, a key indicator of his or her potential is, when other types of content feature this person, how far does it reach and how fast does it get there? Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier!
Expert insights. Personalized for you.
60 
Let's personalize your content