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How To Plan an Event That Drives Business Value

Salesforce Marketing Cloud

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. This clear framework establishes a North Star to guide your event planning. Download our V2MOM planning template.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event. Building interest in the lead-up to your event is essential to ensure a strong turn-out. Social media is a powerful tool to build buzz around your event and drive attendance.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. Final Thoughts.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

With a recent shift to Apple’s latest special events being entirely virtual or pre-recorded, it has kept the audience’s attention from any location by presenting dynamic speaker’s with short speeches from their own unique destinations. It would make sense for Twitch, the online live streaming community, to put on only virtual events.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Some other content pieces to start building right out of the gate would be promotional templates for social and email sharing. Create Phase One Assets.

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The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.