Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Post on Google Buzz. Related posts: 10 Ways to Make Content More Engaging.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. Post on Google Buzz. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Post on Google Buzz. Obviously it’s all about your readers.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Post on Google Buzz. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing. The Psychology of Content Marketing with Blogs.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Post on Google Buzz.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Post on Google Buzz. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Post on Google Buzz. Let me know in the comments!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Post on Google Buzz.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Post on Google Buzz. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. Post on Google Buzz. Blog Content: Are you personal… or all business?

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention.

Process 100

Process Ning Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Post on Google Buzz. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. I picked up this acronym from Mitch Joel author of Six Pixels of Separation its called NOW – you want your mobile content to be: N earby (location based). W ow (not ho hum).

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. Post on Google Buzz. Why Use Twitter, Facebook & LinkedIn for Content Marketing? There are two versions of the application available, including Standard and Enterprise.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? What can we learn from this for content marketing and blog writing? Post on Google Buzz. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. How to Write Content That Markets Your Company (Or, What would Seth do?).

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Post on Google Buzz. Blog Content: Are you personal… or all business? Attractive Content: Speak to the brains.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. To content creators?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. How can you apply the lessons of this story in your own content marketing and blog writing? Post on Google Buzz. 4 Keys to Creating Compelling Content.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. Post on Google Buzz. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

JULY 30, 2010

Post on Google Buzz. Video Content Marketing: Learn how to create video. Tags: Attracting Clients Content Marketing How to.Tips Online Marketing Pathway to Profits Promoting Your Ezine +/or Blog converting readers to clients landing pages sales pages video marketing web marketing Wordpress sales pages.

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. For many content creators, writers, bloggers, that is risky.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 18, 2010

Post on Google Buzz. How to Get Your Blog Buzz Back. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? Content : No clearly defined problem and solution, no answer to the “so what?&# Content : No keyword usage in headline, first paragraph, or in body. Post on Google Buzz. Blog this on Blogger.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Post on Google Buzz. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. 3 Biggest Challenges for Online Content Marketing? Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

You must provide a truly valuable content or else you wont get a second chance. Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Tags: Advertising Buzz Marketing Mobile. You really have a shot at getting some attention.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100