Zoominfo

MARCH 6, 2021

link] — ZoomInfo (@ZoomInfo) January 27, 2021. By nature, ABM focuses on personalization and building long-term relationships with customers — a good fit for B2B’s often complex buying cycles and multiple decision-makers. Pacific Northwest, geographic data will ensure you’re targeting leads in Oregon and Washington.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

MAY 25, 2021

A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. They learned to use the software better.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

SEPTEMBER 10, 2020

It can Compile lists of customers at the key point in the life cycle Automatically put customers on a call list Automatically dial their numbers at the right time Learn 12 Ways to Handle Sales Pressure and make sure you #hityournumber this quarter! Everyone knows that sales is a contact sport, and ZoomInfo Engage makes contact easier.

Zoominfo 130

Zoominfo Work Management Cold Calling Buying Cycle 130

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. link] — ZoomInfo (@ZoomInfo) January 27, 2021 Why Is Customer Segmentation Analysis Important? By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Get a Demo What Are Key Segments in Marketing?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Zoominfo

JULY 17, 2018

Webinar attendees may be at various stages of the buying cycle. To get an accurate revenue figure, track deals closed as a direct result of your webinar as well as customers who interacted with a webinar at any stage of their buying journey. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

SEPTEMBER 3, 2020

ZoomInfo MarketingOS Finally, ABM with data you can trust. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

JULY 25, 2018

As a door-to-door salesperson personalizes their sales pitch based on information provided by the prospect, marketers must personalize lead follow-up in order to move each prospect to the next stage of the buying cycle. Contact ZoomInfo today to learn how our contact database can scale and improve your marketing efforts!

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Zoominfo

DECEMBER 28, 2020

Related: How Business Search Behavior has Shifted During the Coronavirus How to Respond to Buying Signals Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. says Russell Van Leuven, General Manager, ZoomInfo. Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

JANUARY 11, 2021

Consider this: According to ZoomInfo data, job titles featuring the term ‘customer experience’ have skyrocketed over the last decade compared to titles with ‘loyalty’ or ‘influencer’ in them.” There’s risk in losing future renewals and additional purchases, as well as the customer’s brand loyalty — referrals and word-of-mouth advertising.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Consider this: According to ZoomInfo data, job titles featuring the term ‘customer experience’ have skyrocketed over the last decade compared to titles with ‘loyalty’ or ‘influencer’ in them.”. There’s risk in losing future renewals and additional purchases, as well as the customer’s brand loyalty — referrals and word-of-mouth advertising.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

AUGUST 1, 2018

Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders. For more information about ZoomInfo, the leading business information database , contact our sales team today.

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Zoominfo

AUGUST 11, 2019

Webinar attendees may be at various stages of the buying cycle. To get an accurate revenue figure, track deals closed as a direct result of your webinar as well as customers who interacted with a webinar at any stage of their buying journey. But, quantifying revenue from webinars can be trickier than with other campaigns.

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. This data provides valuable insights into a prospect’s behavior, preferences, and stage in the buying cycle. What is SalesIntel’s PredictiveIntent?

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Zoominfo

AUGUST 24, 2022

Additionally, layering in intent and scoops to optimize targeting ensures that you are not wasting time and resources on leads and accounts that won’t turn into revenue or that aren’t at the right time in their buying cycle.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

Hubspot

AUGUST 30, 2023

Consider AI-powered solutions like Zoominfo and Dealfront to uncover prospects that display buying signals. Or bringing in an executive to close a deal — wouldn’t it be nice to be able to hand them a 250-word brief to get them up to speed?” — Russell Levy , vice president of product management at ZoomInfo. The remedy?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Biznology

JANUARY 23, 2013

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Zoominfo

MAY 30, 2018

Accelerate lead nurturing and sales cycles: Understanding a prospect’s status in the buying cycle helps both content marketers and sales reps do their jobs more efficiently. Use predictive analytics to prioritize the content formats that perform best with your audience.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

APRIL 3, 2023

This selection has been compiled by us for you: Bombora Zoominfo Aberdeen PriorityEngine Reverberation B2B Purpose How is intent data collected? The tools take a variety of approaches; some work with unique data and thus specialise in a particular target audience, like the PriorityEngine from TechTarget, which focuses on the tech sector.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 23, 2022

These days, buyers engage sellers much later in the sales process,” says Jake Bashuk, a new business sales executive at ZoomInfo. In addition, many companies are choosing to involve salespeople later and later in the buying cycle. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

AUGUST 7, 2020

ZoomInfo covers fit, intent, and opportunity data with scoops, news alerts, and our ever-famous org charts. — ZoomInfo (@ZoomInfo) November 25, 2019. Managing buying cycles and overall customer relationships are made easier when data is “rolled up” into a single view. Thanks for the shout out! Key Takeaways.

Ideal Customer Profiles 246

Ideal Customer Profiles Zoominfo Enterprise Management Top of Funnel 246

Martech

APRIL 22, 2024

On the marketing front, planning by audience (and customer journey) ensures marketing dollars are spent on the accounts most likely to be in the buying cycle. If they convert on your offer, however, be sure to add them to an ongoing target list for people specifically interested in this product/service for the future.

Planning 116

Planning Top of Funnel Marketing Plans B2B Marketing 116

Zoominfo

MAY 21, 2021

Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? The easiest way to access this data is to buy it from a third-party vendor. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get in Front of Buyers Earlier in the Buying Process Most B2B customers prefer to research independently online.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 7, 2020

ZoomInfo covers fit, intent, and opportunity data with scoops, news alerts, and our ever-famous org charts. — ZoomInfo (@ZoomInfo) November 25, 2019 Key Takeaways Misaligned data can ultimately lead to failed campaigns, disgruntled customers, and broken business relationships. Thanks for the shout out! ?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Enterprise Management Top of Funnel 130

Zoominfo

JUNE 5, 2018

Look deeper than basic demographic information and collect data concerning your buyer’s pain points, their stage of the buying cycle, and online behavior. Contact ZoomInfo today to learn more about how our B2B contact database and our data services can improve your account-based marketing efforts.

Account Based Marketing 187

Account Based Marketing Ideal Customer Profiles ABM Work Management 187

Outgrow

MARCH 24, 2023

And then if you need additional data, you can use ZoomInfo and you can enrich the data, or you can use Clearbit, or there are so many tools that are coming in that can tap into your marketing automat tool to enhance the goal is to increase conversions, right? They’re acting in a market, in a buying stage.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Zoominfo

NOVEMBER 6, 2018

To nurture these prospects through the buying cycle, you’ll need to leverage engaging visuals—without promoting your product or solution just yet. Contact our sales team today to learn how the ZoomInfo B2B database can scale and improve your marketing initiatives. They aren’t actively researching products.

B2B 153

B2B Zoominfo Urgency Marketing B2B Sales 153

Zoominfo

MARCH 21, 2018

Although effective, many B2B marketers have a difficult time incorporating case studies into their blogging strategy—because, traditionally, case studies are bottom-of-the funnel-content, used to convert prospects in the later stages of the buying cycle. The ZoomInfo blog has no shortage of great infographics! Infographics.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Power PDF Advanced, Standard and Mac are individual, buy-once-own-forever licenses for desktop or laptop. ZoomInfo SalesOS. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Power PDF Advanced, Standard and Mac are individual, buy-once-own-forever licenses for desktop or laptop. ZoomInfo SalesOS. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Power PDF Advanced, Standard and Mac are individual, buy-once-own-forever licenses for desktop or laptop. ZoomInfo SalesOS. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52