Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Seismic

SEPTEMBER 8, 2019

Sales reps must know who they are talking to, where the prospect is in the sales cycle, and how a buyer progresses through their journey. demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

SEPTEMBER 17, 2013

According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies. Then, follow up with a phone call to solicit feedback on the content and probe for a buying cycle. How to follow up: with a phone call!

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. According to a study by BuzzSumo , headline phrases and emotional headings drive Facebook interactions. According to a study by BuzzSumo , headline phrases and emotional headings drive Facebook interactions.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Launch Marketing

MAY 3, 2023

When buyers are in the decision stage, a product demo or case study can serve as ideal content pieces. Putting several emails together to engage prospects and leads keeps your organization top of mind while pushing them further down the buying cycle.

Demand Generation 100

Demand Generation Lead Ranking Marketing Qualified Leads Demand 100

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Cintell

FEBRUARY 15, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Understand the stages of your prospects’ buy cycle.

Psychographics 100

Psychographics Campaigns Planning RSS 100

Valasys

JULY 9, 2019

According to ITSMA’s Raising the Game with ABM: 2018 Benchmark Study, ABM is still a newbie in the B2B realm with merely 17% of the programs in practice for more than three years, at a stretch. According to the ITSMA & ABM Leadership Alliance report: ABM Benchmark study published in October 2018, the following results were inferred: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

SalesIntel

OCTOBER 16, 2023

Studies show that even the slightest investment in tailored marketing can help improve customer satisfaction rates by 20 percent, and boost sales-conversion rates between 10 and 15 percent. However, at the same time, research shows that personalization can help improve, and increase the customer buying cycle.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. Typical middle of the funnel offers include case studies or product brochures—essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Ambal's Amusings

NOVEMBER 23, 2010

Gender: provides guidance as to whether you should include a case study in your white paper. Male readers tend to prefer facts and statistics to backup solution claims, while female readers tend to prefer case studies and real life examples to reinforce solution advantages and business concepts. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100