Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. Leverage Visual Imaging: Buying from businesses is more of an implicit decision than explicit.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Improve Sales Productivity. Your sales agent’s time will be spent more productively and they’ll see higher conversion rates from their sales engagements. You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

DECEMBER 16, 2019

This fetches the marketers a positive ROI from their marketing endeavors after a while. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Bots can help potential buyers with directing a website visitor to a particular product type, color & size. .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JULY 29, 2019

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MAY 27, 2020

.” The above quote implies a very important SEO copywriting tip, in order to upsell your writing needs to evoke interest in the minds of the prospects to explore more – maybe your products or services as solutions to their problems or pain-points. Write Better Headlines. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 29, 2019

The marketers should brainstorm on all the permutations & combinations of keywords that constitute the voice searches about their products & services. When it comes to the voice searches, “position zero” is the best ranking position for brands to look forward & score. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Marketing Insider Group

JANUARY 9, 2014

I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. Will companies stop selling products and services and start selling experiences? They sell an experience for travelers which they position as unmatched by any other provider.

Marketing Management 100

Marketing Management Buying Cycle Psychographics Vendors 100

Valasys

AUGUST 20, 2019

Emails are broadcasted from diverse motives such as advertising about specific products or services, to request businesses, to build brand loyalty, trust, reputation or brand awareness. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. Marketers need to focus on KPIs signifying positive performance such as open rates, click rate, Click-Through-Rates & the ratio of clicks to conversions. are the positive marketing metrics.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. In fact, 96% of the top decision-makers in IT watch videos before making a buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Product development is also vastly influenced by the growth hacker mindset.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Ambal's Amusings

NOVEMBER 23, 2010

When I say, “target reader” I’m referring to more than just the title and the position of that individual. Some additional details besides title and position might include: Age: provides guidance to the most effective format of the white paper. Question #3: Who will be involved in the Review Process?

Paper 100

Paper Work Management Marketing Management SME 100