Remove Buying Cycle Remove Marketing Remove Purchase Intent
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Why B2B marketers get their signals crossed

Martech

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” But this is where things break from reality.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. Let’s break that down.

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. Contact data evolved into org charts and job responsibilities – and now we’ve moved on to understanding purchase intent. You’re not missing buying cycles.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Lower funnel keywords are an often neglected SEO strategy for marketers. What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic.

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Introducing the New Intent 2.0: Sharper Insights, Better Sales Targeting

Lusha

Higher Statistical Significance: By combining multiple related topics, the statistical significance of Intent data increases, providing a clearer picture of a company’s research and purchasing Intent. Bombora’s Company Surge® data and approach are fundamentally different.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. ‍ Enhanced ad campaigns.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Here’s a snapshot of buying signals. Let’s break that down.