DemandBase

MAY 26, 2020

For starters, lead volume and quality are decreasing while buying cycles are growing longer. And the process of engaging buying committees is growing increasingly challenging as companies are adding more stakeholders to the mix. By investing more attention in personalized messaging, you pack a more powerful punch.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Inbox Insight

OCTOBER 27, 2023

The results speak for themselves… In this comprehensive guide, we take a deep dive into what intent data actually is, explore its multitude of benefits, delve into its various types, and uncover the intricacies of its collection methods. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Offering a personalized, efficient approach to outreach. Speeding up the buying cycle.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Leadspace

SEPTEMBER 17, 2018

But B2B buying decisions typically take several weeks at best, and more often drag on through months of consideration, “process” and bureaucracy. And that’s assuming you’re even a potential customer and not someone with an interest in the topic , but no actual buying intent.).

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

DealSignal

MAY 15, 2022

Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SalesIntel

DECEMBER 11, 2023

It’s a voyage into the heart of enriched data – a realm where lead profiles transcend mere demographics and evolve into dynamic personas enriched with industry-specific insights, behavioral cues, and intent signals. Ignoring Personalization: Generic and impersonalized communication can lower engagement and conversion rates.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

PureB2B

MAY 30, 2022

Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Porch Group Media

MAY 11, 2022

The most common industries amongst this group are retail, personal or professional services, and utilities or telecom, each of which provides ample opportunities to target new movers. Chances are movers are buying the products and services you’re selling. Mover Marketing Targets Consumers Too Late in the Buying Cycle.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. It curates targetable audiences based on their previous online searches and intent.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

PathFactory

MAY 3, 2022

Visitor data + content data = a better personalized experience. Revenue teams can now scale how they connect content to buyers by combining PathFactory’s Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to easily serve up personalized content experiences.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DealSignal

AUGUST 30, 2021

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. But, in order to personalize messaging, you need fresh, accurate data to work with. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Tool 3: Personalization for Meaningful Connections. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Adobe Experience Cloud Blog

JULY 7, 2017

All activity done by the 90% of site visitors who remain anonymous (unless you are using web personalization ). Intent data from the social web gets you much greater visibility earlier in the buying cycle. Of course, there will still be some skepticism around using social intent data.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Terminus

APRIL 3, 2019

When companies are surging on more than one of these topics, and certainly on several of these topics at the same time, it is a very strong indicator of intent. Second, acting on that signal quickly. Our most successful customers use intent signals to automatically trigger actions in platforms like Terminus.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

TrustRadius Marketing

OCTOBER 3, 2022

This includes capturing leads, nurturing to build pipeline, improving sales velocity throughout the buying cycle, and closing deals. In its ideal form, demand gen touches on the full life cycle of the customer experience and can be both broad and narrow in its initial reach.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. Using third party intent data, you can identify the target accounts and prospects to focus on right now.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Valasys

JUNE 20, 2019

Extending beyond the theoretical concepts, practical implications of neuromarketing have made it easier for B2B marketers to get the maximum out of their marketing endeavors; employing explicit & implicit intent signals from customers which help marketers place themselves in customers’ shoes.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Valasys

JUNE 24, 2019

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Madison Logic

OCTOBER 11, 2022

Instead of waiting for that first sales conversation, wouldn’t it be great to give this buying group the exact content they need to solve their problem in their research phases AND lead them to your solution? You can when you use buyer intent data. . Intent Data Explained . Customer Success and Retention .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

FEBRUARY 25, 2020

According to Michael Bird, President of Sales and Marketing Solutions at Dun & Bradstreet, the customers have evolved to more of a self-guided & digital buying journey & therefore, the sales & marketing teams need to be able to react quickly to the buying signals.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

SEPTEMBER 30, 2019

Each company & professionals using the tool are assigned BrightTALK’s proprietary “ intent score ” reflecting on the buying-intent of their prospects & are ranked based on the same.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Heinz Marketing

MARCH 1, 2021

So if you have an insight, it’s not as binary as saying, “Well, let’s put that into an email sequence,” or, “Hey sales person, go mention this on your call.” We had a great time and it was a productive call, but it gives you so much more view into the humanity of the person and authenticity.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Terminus

JULY 2, 2019

Taking Action on Intent. Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. These should be based on a combination of fit, intent, relationship, and engagement account attributes.

Account Based Marketing 22

Account Based Marketing ABM Trigger Marketing Marketing Management 22

Terminus

SEPTEMBER 24, 2019

But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work. Just like with net new logos, you always want to take action on intent signals before your competitors can.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Terminus

JANUARY 24, 2020

intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing. The accounts in these programs may not be showing intent or engagement signals, but they’ll match our basic fit criteria along with our experimental criteria. Why does it work?

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

NetLine

MARCH 2, 2023

In short, B2B intent data provides the potential for sales and marketing teams to concentrate their efforts on those who are most likely to buy. This leads to a better overall buying experience. This information is most often aggregated at the account-level with the overall total engagement being assessed for intent signals.

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?” Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Personalization.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 23, 2022

Before COVID, sales had traditionally been an in-person endeavor. When public health measures stopped in-person selling and nonessential travel in its tracks, salespeople turned quickly to video calls. Data from McKinsey reveals that less than one-third of all sales-related activity takes place in person.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Madison Logic

AUGUST 24, 2023

It’s the key to identifying and prioritizing the best accounts for engagement, crafting personalized content to speed up the sales cycle, and optimizing pipeline impact and ROI. Doing so helps you prioritize the right accounts and deliver personalized content and messaging tailored to their specific needs and interests.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

6sense

NOVEMBER 10, 2021

As part of a very traditional industry, the company had until then relied on traditional sales practices like in-person customer site visits to drive revenue. Since implementing the account engagement platform, the marketing and sales teams have started to align better on the importance of intent signals.

Buying Cycle 62

Buying Cycle Intent Signal Digital Marketing Funnels Top of Funnel 62

6sense

NOVEMBER 10, 2021

As part of a very traditional industry, the company had until then relied on traditional sales practices like in-person customer site visits to drive revenue. Since implementing the account engagement platform, the marketing and sales teams have started to align better on the importance of intent signals.

Buying Cycle 62

Buying Cycle Intent Signal Digital Marketing Funnels Top of Funnel 62