Sharpspring

MAY 6, 2021

Follow this with e-guides, e-books, white papers, and research reports. See whether your customers respond to lower prices or whether the product or service fulfills a need. Look at each phase of the buying cycle and figure out where you can automate. Convert Customers. Then pick another touch point to automate.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Take a Social Approach.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Anything Goes Marketing

JULY 20, 2007

The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". I never expressed interest in this white paper. Only provide content that is directly relevant to fulfilling the desired action on the page. What if I was interested in something else from BEA?

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

ClearVoice

OCTOBER 27, 2023

Businesses in this space are typically looking for products or services that will streamline their operations, enhance productivity, or fulfill specific organizational needs. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). White papers. Click To Tweet. Positions your company as an authority in your industry. Analyst reports.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

AUGUST 12, 2015

Since all leads are not created equal, it’s important to synch up landing pages with buying cycle steps and timing, which vary by industry. They are looking for content or information to solve a problem or fulfill a need, but THEY ARE NOT READY TO BUY. Leads Are Not Generated By Landing Pages Alone.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. The theory is a good one.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

SnapApp

DECEMBER 12, 2017

B2B marketers have spent decades developing recipient-specific campaigns that address the needs and interests of all the people in the buying cycle and now have access to automation tools that help them streamline their marketing efforts. You register for a white paper download. What do I mean by single click automation?

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103