PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Valasys

JUNE 20, 2019

Extending beyond the theoretical concepts, practical implications of neuromarketing have made it easier for B2B marketers to get the maximum out of their marketing endeavors; employing explicit & implicit intent signals from customers which help marketers place themselves in customers’ shoes.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. To learn more about how B2B marketers are approaching intent data, listen to our recent panel discussion.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Zoominfo

DECEMBER 28, 2020

Related: How Business Search Behavior has Shifted During the Coronavirus How to Respond to Buying Signals Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. Consider this. Here’s what that would look like on the ground.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DemandBase

MAY 26, 2020

For starters, lead volume and quality are decreasing while buying cycles are growing longer. And the process of engaging buying committees is growing increasingly challenging as companies are adding more stakeholders to the mix. You reach buying committees earlier in the purchase process. You strike while the iron is hot.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. How do we know search works?

Intent 98

Intent Account Based Marketing Bombora Intent Signal 98

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Heinz Marketing

MARCH 16, 2022

By building more intelligent solutions, B2B marketers can minimize that friction in the buying cycle. Find new advertising audiences and conversion opportunities. Our audience is used to the predictive capability that when they are dealing with technology that is not intelligent, we see friction in the buyer’s journey.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

DealSignal

MAY 15, 2022

When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet. For example, you engaged in an online search to find information on intent data which led you to this article.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? The post What Is Buyer Intent Data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

DECEMBER 11, 2023

It’s a voyage into the heart of enriched data – a realm where lead profiles transcend mere demographics and evolve into dynamic personas enriched with industry-specific insights, behavioral cues, and intent signals. Ignoring Personalization: Generic and impersonalized communication can lower engagement and conversion rates.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

NetLine

APRIL 14, 2022

With access to the largest B2B content library on the web, we were able to analyze nearly 25k individual responses from the past year, yielding 72k first-party buyer-level intent insights revealing where B2B professionals actually reside within the buying cycle.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Personalization also has benefits outside of the additional conversions and sales it brings. A successful, personalized advertising campaign requires data.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

PathFactory

MAY 3, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory’s Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to easily serve up personalized content experiences. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. The intent signaling of the prospects is tracked with the help of website analytics as well as the third-party tools. .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Adobe Experience Cloud Blog

JULY 7, 2017

Intent data from the social web gets you much greater visibility earlier in the buying cycle. But even if you can only find relevant intent signals on 10-12 % of leads in your database, depending on the size of your database, that may be hundreds or thousands of additional leads you can start engaging with every month.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. As a result, marketers can now focus on programs that deliver meaningful online engagement throughout the buying cycle in more measurable and cost-effective ways.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. The look & feel of the mobile website plays a crucial role in generating conversions & driving traffic on the website. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Terminus

APRIL 3, 2019

When companies are surging on more than one of these topics, and certainly on several of these topics at the same time, it is a very strong indicator of intent. Second, acting on that signal quickly. Our most successful customers use intent signals to automatically trigger actions in platforms like Terminus.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

DealSignal

AUGUST 30, 2021

With data that spans dozens of attributes, you can develop content that speaks directly to personal goals and pain points and invite meaningful conversation. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 30, 2019

Once the client can understand the in-depth intricacies of the buying intent & engagement, they can opt for segmentation & sub-segmentation of their buying prospects to improve their niche-based targeting campaigns for generating higher conversions.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

FEBRUARY 25, 2020

While using the D&B Buyer Intent for innate campaigns, Dun & Bradstreet witnessed a 22% increase in Click-Through-Rates (CTR) & a 20% increase in the return on ad spend alongside 13% increase in the conversion rates. This helps influence purchase & closes the sale.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee. Matt: I like that.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

APRIL 3, 2023

Here are some benefits of intent data and intent data marketing 2023: Better targeting: Intent data provides marketers with insights into what their target audience is interested in, making it easier to tailor marketing campaigns to their specific needs and preferences.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

AUGUST 29, 2019

By activating the voice assistants by addressing “Alexa” or “Siri” or by simply activating the voice search functionalities on their phones the prospects have made interactions with search engines more conversational. With it comes to being conversational with searches, text-only searches can never beat voice searches. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Terminus

SEPTEMBER 24, 2019

Accelerate pipeline and conversions with ads triggered by intent and engagement signals. Increase customer retention with competitive intent ad campaigns. But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Terminus

JANUARY 24, 2020

This continued testing allows us to discover new use cases and inspire deeper conversations with our customers and future customers. intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing. We also see double and triple the conversion rates.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Engagio

MARCH 20, 2024

Targeting your Ideal Customer Profile (ICP) B2B advertising is all about targeting the right accounts and the right people within them, responding to their intent signals/needs during each stage of their buying journey. How can you get there? We talk more about measurement best practices in the You Need B2B Ad Tech in 2024.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Madison Logic

AUGUST 24, 2023

Conversely, relying solely on third-party data isn’t ideal either because many B2B brands, possibly even your competitors, use the same data sources to craft their strategies. Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). Special impetus on integration & repo-building with sales teams.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. How frequently do you get your intent updates?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8