Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

Intent 104

Intent Account Based Marketing Bombora Intent Signal 104

NetLine

APRIL 14, 2022

With access to the largest B2B content library on the web, we were able to analyze nearly 25k individual responses from the past year, yielding 72k first-party buyer-level intent insights revealing where B2B professionals actually reside within the buying cycle.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Here are some benefits of intent data and intent data marketing 2023: Better targeting: Intent data provides marketers with insights into what their target audience is interested in, making it easier to tailor marketing campaigns to their specific needs and preferences.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Use predictive purchase data to weigh your lead scoring model.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

JANUARY 3, 2022

For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Other sources, such as G2, include advertising and blog traffic, creating inflated signals that aren’t representative of in-market buyers. Top-of–funnel third-party aggregated data.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52