DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. For email marketing, you must segment your leads according to their appropriate stages in your buying cycle. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Valasys

JUNE 25, 2019

Amalgamating inbound sales methods with appointment setting services helps the B2B marketers to achieve their bottom-line goal of Conversion rate optimization (CRO), quicker and in a more credible way. The intent signaling of the prospects is tracked with the help of website analytics as well as the third-party tools. .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

JUNE 24, 2019

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 20, 2019

Extending beyond the theoretical concepts, practical implications of neuromarketing have made it easier for B2B marketers to get the maximum out of their marketing endeavors; employing explicit & implicit intent signals from customers which help marketers place themselves in customers’ shoes.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Valasys

FEBRUARY 25, 2020

While using the D&B Buyer Intent for innate campaigns, Dun & Bradstreet witnessed a 22% increase in Click-Through-Rates (CTR) & a 20% increase in the return on ad spend alongside 13% increase in the conversion rates. This helps influence purchase & closes the sale.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

APRIL 3, 2023

Increased conversions: By identifying which prospects are most likely to buy, intent data can help businesses focus their sales efforts on high-value leads, resulting in increased conversion rates. This data can be used to identify potential customers who are actively researching a particular product or service.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Terminus

JANUARY 24, 2020

intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing. In fact, we find that we’re able to shorten the sales cycle by turning up spend and opening more channels when an account is nearing the end of the buying cycle. Why does it work?

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Higher Page Views per Visit & Lower Bounce Rates . The Average Time Spent by the audiences on the website.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

PureB2B

JANUARY 3, 2022

For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). Developing targeted value propositions: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Heinz Marketing

OCTOBER 22, 2018

It wasn’t anything fancy, and in one view of what they call their engagement studio, you can see all the graphic stuff of what your flow is going to be for your campaign with conversion rates all along the way. And another tool that we have experience with, you had to go hunt that down in four different screens. Matt: Love it.

Sales Management 62

Sales Management Top of Funnel Marketing Automation Services InsideView 62