Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1. Susan Moeller, Marketing Partnerships Manager at Tailwind, quoted the importance of blogging for marketers in the following words: “ The business of content marketing is the business of ideas.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Hubspot

JULY 27, 2011

Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? marketing automation platform, or how long the buying cycle is. There are levers throughout the entire buying cycle that you can play with. Again, CEOs are looking at the big-picture.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. I also tried to give the content a point of view/personality and accelerated our customer evidence initiatives, providing proof points to the benefits we were conveying. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Benefits of Content Syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Optimize Email Frequency for Content Diversity : . Personalized Emails are being used by B2B companies nowadays.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. In an era of globalization & outsourcing, too much of niche-specific targeting can be a deteriorative practice.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 3, 2020

B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows. The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

According to MarketingSherpa, 72% of the people prefer to receive the promotional pieces of content over emails, compared to a mere 17% who prefer receiving the same through several social media channels. For the email marketing content to engage the prospects, it needs to be highly relevant to the cluster-specific audiences.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). Some of the largest Native Ad Networks include Outbrain, Taboola, rev: content & Content.Ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 28, 2019

As Stefanie Grieser, Co-Creator at Shine Bootcamp & Director of Growth at Sphere, stated: “ Event marketing is an extension of your content marketing. Creating intelligent & dynamic pieces of content has added new avenues to invigorate the roads to optimized customers’ experiences (CX). Wrapping It Up.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40