Remove Buying Cycle Remove Content Remove Intent Signal Remove ROMI
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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: . Social Marketing: . Mobile marketing: .

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. In an era of globalization & outsourcing, too much of niche-specific targeting can be a deteriorative practice.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Benefits of Content Syndication.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.