Buying Cycle Content ROMI SWOT 
Valasys
JULY 12, 2019
Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.
Valasys
AUGUST 6, 2019
Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles.
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