Webbiquity

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Videos, Images & Google! by Search Engine Land. How to cure your SEO blindness by iMedia Connection.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

JUNE 14, 2011

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • 92% of b2b buying cycles start with search. It’s not enough just to produce great content, it has to be made “findable.&#. Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

APRIL 8, 2013

John Jantsch steps through five tactics by building an email list, such as feature with content: “Many WordPress theme frameworks today (Genesis and Thesis) allow for what are being called ‘feature boxes.’ Placing your email offer where people are reading and enjoy your content improves uptake.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Placing your email offer where people are reading and enjoy your content improves uptake.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

MARCH 14, 2012

That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis. pages with a conversion form and limited content). pages with a conversion form and limited content). For other markets, we’ll have to make the call to action more relevant.”

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100