Buyer Intent Buying Cycle Content Relevance 
NuSpark Consulting
DECEMBER 18, 2017
“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. Thus, sales and marketing professionals have ceded most of their control over the early buying stages.
Inbox Insight
OCTOBER 27, 2023
In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.
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Martech
JANUARY 11, 2022
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.
Martech
MAY 10, 2022
Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Are they accessing pricing data?
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?
Zoominfo
DECEMBER 28, 2020
And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data?
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