Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

OCTOBER 10, 2017

Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. If you’re really unsure, HubSpot has a great flowchart to help you make the decision.

Top of Funnel 68

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 68

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. More detailed demos, client testimonials, case studies and videos showcasing your values are all part of the strategy at this point.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. You’ve sent them a range of articles, guides, and case studies. You need to understand how people learn and how to present information in a way that facilitates discovery. To read more content like this, subscribe to Agency Post. It’s Comes Down to Communication.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

MAY 28, 2012

In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. Study after study shows that email response rates decline over the age of the lead. Case study download = 10 points.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Hubspot

APRIL 2, 2012

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. When your messaging is clear enough to help orient a new homepage visitor in those 10 seconds, you have the opportunity to present your other homepage content that helps them convert into a lead.

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Hubspot

MARCH 14, 2012

Then, once they're ready, they convert on a more middle-of-the-funnel offer like a product demonstration, a consultation, or a free trial, thus getting removed from the top-of-the-funnel nurturing campaign and swapped into the middle-of-the funnel campaign to get nurtured by content/offers more appropriate to that stage in the buying cycle.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Qualities of this visitor: At this stage of the buying cycle, prospects are likely looking for content that meets their personal or organizational needs. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. Sixty-five percent of buyers feel that content has an impact on purchase decisions, according to HubSpot. If you’d rather try out a live event with a more native-friendly feel, you can host an FAQ or presentation on Facebook Live.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Heinz Marketing

FEBRUARY 5, 2018

And every episode past, present, and future of Sales Pipeline Radio always available at SalesPipelineRadio.com. You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. You reference the work that you guys did at HubSpot. It functions similar to a case study or a customer success study.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

Hubspot

SEPTEMBER 27, 2012

Then, she notes one possible tool is HubSpot's, and if you use it, this is how that step would work. If you have at any point during your time engaging with HubSpot downloaded and read one of our ebooks , you've most likely seen this tip in action. The concept is demonstrated, and it's done through our social media tool.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. As an example, suppose you run a remodeling business and have a form on your website that visitors can fill out to request free consultations. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. or spread all over the globe. 3D Icon Set. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Lake One

SEPTEMBER 10, 2020

Highlight those things by creating case studies, client testimonials, and more. According to HubSpot, their biggest source of traffic is and continues to be blogging! Solve for Complex B2B Buying Cycles. Engage : This is where you will present your insights and solutions to their problems and goals.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Highlight those things by creating case studies, client testimonials, and more. According to HubSpot, their biggest source of traffic is and continues to be blogging! Solve for Complex B2B Buying Cycles. Engage : This is where you will present your insights and solutions to their problems and goals.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. Any case studies?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. Any case studies?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

We’ll also present 24 different options, and explain why accelerate agency does it best. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. Any case studies?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

seo.co

FEBRUARY 14, 2023

Since you’ve already gotten these visitors to become active subscribers, you need to give them some kind of recurring value with content that features the following qualities: Covering news and presenting new information. The ultimate goal of visibility is to inch people down the stages of the buying cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Hubspot

FEBRUARY 11, 2013

Case studies, testimonials, reviews, social shares, and other types of social proof that show other potential customers you're worth their money? Instead, just frustrate your site visitors when they click on a CTA and are presented with yet another error page. 79) Push people through the buying cycle really quickly.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28