Ambal's Amusings

FEBRUARY 4, 2010

In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. White Paper FAQs.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

FEBRUARY 16, 2012

Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle. Understanding the Buying Cycle. Purchase: Leads are ready to make a purchase.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Host a handful of live internal trainings or webinars to introduce the product and answer important FAQs.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Hubspot

MARCH 16, 2012

Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. Reviews, Testimonials, & Case Studies. Keeping this content fresh will be much more manageable than churning out new case studies every month.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

FEBRUARY 22, 2012

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. When you publish something -- a blog post, a case study, a whitepaper, an ebook, a webinar, a video -- what are you hoping to achieve with it? Can you guess what it is?

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

Online Marketing Institute

MARCH 21, 2011

Ask three customers if they’re willing to be the subject of case studies. Hire an outside writer to conduct interviews and write the case studies; add them to your site. Add FAQ pages to help answer people’s questions. Create a Testimonials page if you don’t already have one. Contributors.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Optimizing FAQ’s and product support information can provide answers to customers before they call support. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

AUGUST 8, 2019

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Single Grain

MARCH 9, 2021

Case studies. It is a case study of how Slack helps Sandwich Video Inc., Include FAQs to answer the most commonly asked questions related to your product and industry. Consideration Stage. Expert guides (preferably written by CEO). Live videos. Pre-recorded videos. Decision Stage. Vendor comparison. Conclusion.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Ambal's Amusings

JULY 15, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. When creating a white paper, keep in mind the following: What are the reader's main concerns at this stage in the buying cycle? ” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. Case studies. Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better.

Conversion Rate 101

Conversion Rate Top of Funnel Conversion Click Rate 101

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. They’re interested in reading case studies and testimonials, and are much more interested in sitting through a presentation.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. You can then share links to these pages on social media, as Braze did with their mobile marketing FAQs. If you’d rather try out a live event with a more native-friendly feel, you can host an FAQ or presentation on Facebook Live. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

ClearVoice

DECEMBER 7, 2020

Case studies. Case Studies. Meet your buyer where they are in the buying cycle, rather than jumping ahead and serving the wrong content at the wrong time. SEO (search engine optimization). SEM (search engine marketing). Opt-in email marketing. Social media. Testimonials. Interactive content. Testimonials.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Webbiquity

FEBRUARY 21, 2012

Case studies. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Presentations. Product data sheets / brochures. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

MAY 29, 2023

SaaS Buying Cycle : The SaaS buying cycle can be long and complex, often involving multiple decision-makers and a significant investment of time. ProjectPlus can publish case studies showing how their software helped other SMBs improve project organization, enhance team communication, and manage time more effectively.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Ambal's Amusings

NOVEMBER 23, 2010

Gender: provides guidance as to whether you should include a case study in your white paper. Male readers tend to prefer facts and statistics to backup solution claims, while female readers tend to prefer case studies and real life examples to reinforce solution advantages and business concepts. ” Janice King's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

seo.co

FEBRUARY 14, 2023

You can also aim to spark a combination of customer loyalty and the attraction of new customers by posting share-worthy stories, like case studies of real users or some benevolent act your company has made. The ultimate goal of visibility is to inch people down the stages of the buying cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97