The Lead Agency
APRIL 5, 2018
How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign.
Hubspot
DECEMBER 2, 2020
As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Why is social media important for business? Due to the sheer amount of users ( 3.81 Learn About Your Personas.
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ANNUITAS
MARCH 19, 2020
Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Insights can help you better leverage the investments you’ve already made in your demand marketing. . Re-Examine Email Deliverability.
Liveintent
FEBRUARY 28, 2023
It’s an opt-in, global media channel that reaches over a billion more users than Facebook. This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. And they can be a powerful tool when adding programmatic email to your marketing mix.
Trade Press Services
MARCH 4, 2024
The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.
Inbox Insight
JUNE 16, 2023
Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. Does the account fit your ICP?
Litmus
JULY 20, 2022
That CRM data — and email — will play even larger roles in the buyer journey. What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences. What does that double-digit growth mean for retailers?
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