SalesIntel

MARCH 8, 2023

To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 70

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. We’re thrilled to offer marketers a seamless way to target the audiences that matter most: their in-market buyers,” said Viktor Carlsson, co-founder of Albacross.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Interests include practices such as global economy, data centers, customer experience, or AI, for example.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

SalesIntel

MAY 13, 2024

What is Customer Data? Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: LinkedIn , 2020). The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Webbiquity

MAY 12, 2020

” Asked how the COVID-19 pandemic has impacted their business, 41% said they had stopped making large purchases, including software; which indicates that 59% are still buying. Updated data reported here more recently show a similar shift. Find Your Buyers. Conditions Are Changing Quickly. Update Your Messaging.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Identifies who exactly is and is not ready to purchase your product or service.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. G2 Crowd has announced a partnership with LinkedIn this week. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Are they accessing pricing data?

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Metadata

MAY 5, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. We were already using a lead scoring model that could predict the likelihood to purchase in Madkudu. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. It just takes a little work.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

SalesIntel

JUNE 28, 2022

This type of B2B sales data will let your SDRs know which technology a target account is likely to purchase, or how they are utilizing their existing technology. . This information also provides indications of a prospect’s attitude toward specific software, as well as their technology challenges and purchasing behaviors.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

DiscoverOrg

JULY 3, 2018

There are a million reasons the time isn’t right to pull the trigger on a purchase. Having relevant Opportunity data really makes the difference. Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. Follow the signals. Create Awareness Now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

SalesIntel

OCTOBER 6, 2021

Before the conversation or email, you may nudge them with your name or company affiliation by connecting with them on LinkedIn or commenting on their social media. You can also access buyer intent data to find prospects already researching topics related to your service. Explore Smarter Ways to Use LinkedIn.

Ideal Customer Profiles 91

Ideal Customer Profiles Cold Calling B2B Sales Work Management 91

Engagio

JUNE 29, 2021

Today, there are four broad areas of data you might consider. With other data, you may have to purchase it. Combined, this data gives you that view of who’s “in-market,” or searching for you. Together, the four data types create the acronym “FIRE”: Fit —how well does a firm fit your requirements, and you theirs?

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Madison Logic

JULY 20, 2023

When the committee comes together, they must share and align their research to make a unanimous purchase decision. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions. Intent data helps marketers uncover in-market activity and the key topics decision-makers seek.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

SalesIntel

JANUARY 26, 2023

While traditional B2B data companies like ZoomInfo provide basic information about companies, contacts, and contacts’ details, gaining access to advanced data types often needs purchasing high-cost annual licenses that not all midsize teams can afford. Multiple B2B data solutions make it easier to find and target prospects.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. Data quality: Accurate and focused data collection is essential for the success of intent-based marketing.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

MAY 5, 2023

If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package. However, with rising data quality concerns, people are looking for ZoomInfo alternatives rather than following the spend more to get more approach. If you want both you’ll be paying extra.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

SalesIntel

MARCH 14, 2023

Firmographic data include details like: Annual Revenue Type of Industry Number of Employees Location(s) Decision-Makers Although firmographic data alone is not enough to create highly relevant content for your buyers, it is the place to start your segmentation process. Where Does Firmographic Data Come From?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

SalesIntel

JANUARY 9, 2023

Technographc Data: Technographics data determine your prospects’ technologies and software. With technographic data, you gain insight into a company’s tech stack and its plans to purchase technical solutions. How do you leverage all this data to make your marketing and sales efforts efficient and effective?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

SalesIntel

FEBRUARY 7, 2024

To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Circle Studio

NOVEMBER 24, 2020

Crystal is a Chrome extension that analyzes millions of online data points and assessment tools to show you a prospect, customer or co-worker’s personality on their LinkedIn profile so you can communicate more effectively with them. Buyer Intent Data. Buyer Enablement.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SalesIntel

JANUARY 15, 2024

While traditional B2B data companies like ZoomInfo provide basic information about companies, contacts, and contacts’ details, gaining access to advanced data types often needs purchasing high-cost annual licenses that not all midsize teams can afford. Multiple B2B data solutions make it easier to find and target prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Hubspot

DECEMBER 23, 2022

LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. LinkedIn Sales Navigator is a sales tool that’s designed to help you engage with prospects on this powerful platform. Personalized prospect outreach via LinkedIn mail. Recommend to any size organization,” Sam H. Image Source.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

SalesIntel

APRIL 6, 2023

For example, if you run advertising on LinkedIn, you may target consumers based on various firmographic data points. This way, you’ll have all the information you need to focus your LinkedIn audience while creating your ad campaigns. You should invest to gain access to accurate data.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Paid Search Agency ABM 52

SalesIntel

OCTOBER 13, 2021

Replace Cold Approach with Data-Driven Lead Generation. Make Smart Use of LinkedIn for Lead Generation. Buyer Intent data assists you in avoiding this blind spot by showing whether a lead is ready to buy or needs more nurturing based on their engagement with different topics across the web.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

PathFactory

DECEMBER 14, 2022

In her LinkedIn article , Gail Moody-Byrd finds that “sellers are increasingly overwhelming buyers with outreach that fails to speak to their unique challenges, instead pushing impersonal and irrelevant messages.” This use of data and real-time insights to unlock sales opportunities is called deep sales.

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

SalesIntel

SEPTEMBER 24, 2021

The best leads are those who have previously been exposed to your product through marketing, are aware of the need you’re filling, and are ready to consider a purchase. Instead, focus on creating the perfect client profile and enhancing the lead qualifying process by utilizing buyer intent data.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Effectiveness Cold Calling 52

PureB2B

MAY 30, 2022

With limited face-to-face interactions caused by shelter-in-place scenarios across entire cities, it was not surprising that a LinkedIn survey in 2020 indicated that 55% of sales professionals expected a decrease in their sales pipelines. It narrows down those hundreds or thousands of names on your list according to the criteria you have set.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

Martech Advisor

AUGUST 30, 2019

Provider of customer management enterprise suite, LiveRamp helps organizations leverage data to deliver innovative products and meaningful experiences. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

Leadspace

DECEMBER 9, 2019

This trend is going to be driven by that ominous sounding term “Big Data.”. 90% of customers report that product videos help them make purchasing decisions.”. One of the most practical ways to make use of personalized 1:1 video is through B2B social selling done via LinkedIn messaging.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. Terminus B2B Account Graph Visualization. Users can set up rules to automatically act based on the system’s findings.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49